An Exploration of Experiential Marketing in the Fast Moving Consumer Goods Industry

Holly Barry

Cork Institute of Technology

Holly graduated from Cork Institute of Technology with a Bachelor of Business in Marketing. She is currently undertaking PhD in Cork Institute of Technology focusing on the topic of experiential marketing in the fast moving consumer goods industry. 


Doctoral Colloquium AbstractAim / Research Question How do companies in the fast moving consumer goods industry implement experiential marketing, integrate it with other marketing methods and measure its impact?  ... [ view full abstract ]


  1. Holly Barry (Cork Institute of Technology)
  2. Rose Leahy (Cork Institute of Technology)
  3. Pio Fenton (Cork Institute of Technology)

Topic Area



DC » Doctoral Colloquium (09:00 - Wednesday, 30th August, Weston Lecture Theatre)