An examination of the literature on Market Oriented Artifacts

Cynthia O'Regan

Institute of Technology Carlow

Cynthia's undergraduate degree was an Honours degree in Business with Marketing at the Institute of Technology Carlow. She is currently undertaking a Research Masters at the Institute of Technology Carlow on the Presidential Fellowship Award. Her area of interest is Marketing.


The purpose of this paper is to present a review of the literature on market oriented artifacts. Organisational artifacts are one of the components of a market oriented culture as well as values, norms and behaviours (Homburg... [ view full abstract ]


  1. Cynthia O'Regan (Institute of Technology Carlow)
  2. Tomas Dwyer (Institute of Technology Carlow)
  3. Julie Mulligan (Institute of Technology Carlow)
  4. Janette Davies (Institute of Technology Carlow)

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