2017,

30th August - 1st September

20th Annual Irish Academy of Management Conference 2017

Conference Programme

Session: PS-6C
Marketing 2

Chair

Hilary Downey

Time

09:00 - 10:30 on Friday, 1st of September 2017

Venue

Syndicate Room 2

09:00

Conceptualising marketer personality traits integral to netnography skills: Forming a 'Celtic' cultural perspective

Geoff Simmons (Queen's University Belfast)
09:15

Evolution of e-commerce in the fashion industry: f-commerce

Michael MacDonnell (University College Dublin), Andrew Power (IADT)
09:30

Does Culture Influence The Way Managers Address Negative e-WoM?: A Cross-Cultural Comparative Study Of Anglo And Germanic Managers On TripAdvisor

Philipp Melbinger (Trinity College Dublin), Ann Torres (National University of Ireland Galway)
09:45

The Influence of Market Information on Firm Marketing Capabilities

Grace Carson (Queen's University), Geoff Simmons (Queen's University Belfast), Christina O’Connor (Maynooth University)

Email Support • Blog • Privacy Policy • Cancellation Policy

powered by