Order of Market Entry, Dynamic Capabilities and Performance in the Search Engine Industry

Abstract

Order of Market Entry, Dynamic Capabilities and Performance in the Search Engine Industry  Introduction & Research Aim Market entry decisions remain critical to firm survival and growth. It is a topic that is meaningful for... [ view full abstract ]

Authors

  1. Tara Frawley (Limerick Institute of Technology)
  2. John Fahy (University of Limerick)

Topic Area

Topics: Marketing and Services Management

Session

MSM - 4 » Marketing and Services Management - Session 4 (09:00 - Wednesday, 5th September, G03)

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