Relational Social Exchange: A new logic for SME consumer relationship management

Abstract

Aim/Research QuestionRelationships are vital for small firms to overcome the liabilities of newness and smallness as they pursue their goals (Partanen et al., 2014). Relationships are not a novel form of managing exchange,... [ view full abstract ]

Authors

  1. Helen McGrath (Cork University Business School, UCC)
  2. Carol Kelleher (Cork University Business School, UCC)

Topic Area

Topics: Entrepreneurship and Small Business Management

Session

ESBM - 2 » Entrepreneurship and Small Business Management - Session 2 (09:00 - Tuesday, 4th September, G09)

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