Key challenges in Managing Collaborative Destination Brands along the Wild Atlantic Way (WAW)

Abstract

The Wild Atlantic Way is Ireland's first long-distance touring route, stretching along the Atlantic coast from Donegal to West Cork. The overall aim of the project is to develop a route that will achieve greater visibility for... [ view full abstract ]

Authors

  1. Catherine McGuinn (Institute of Technology Sligo)
  2. Andrew Higgins (Institute of Technology Sligo)

Topic Area

Tourism, Hospitality and Food: Topic #1

Session

THF - 2 » Tourism, Hospitality and Food - Session 2 (10:45 - Wednesday, 5th September, G18)

Presentation Files

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