Dominant Logic of Consumer Co-operative: The case of iCOOP Korea's Fair Trade business strategy


TOPIC 9 (Strategies)-STAGE 4 (development)-Micro (co-operative firm level) The research aims to investigate business strategy of Korea’s consumer co-operative. The case study method has been employed for doing a research of... [ view full abstract ]


  1. SUMI CHO (COOPY Co-operative)
  2. Seungkwon Jang (Sungkonghoe University)
  3. Sangyoun Lee (Sungkonghoe University)

Topic Area

Topic #9 Strategies: niche markets, growth, differentiation, internationalisation, short s


OS-5C » Strategies no. 2 (14:00 - Thursday, 26th May, Barceló Sala 3)

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