First-order marketing cooperatives' intention of remaining in second-order marketing cooperatives: The effect of governance mechanisms, performance and satisfaction

Gustavo Marcos-Matás

Universidad de Murcia

Gustavo Marcos is a Marketing graduate, Master and PhD in Business Management Sciences. He is associate professor in ISEN University Centre and adjunct professor in the University of Murcia in the Business Management Department. He has published papers in international agricultural economics scientific journals (2), national journals (4) and participated in one book.


TOPIC 7- STAGE 3 –MICRO For many cooperatives, being associated with a second-order cooperative means a way to improve their efficiency, through economies of scale, and ultimately, their competitiveness. Specifically,... [ view full abstract ]


  1. Gustavo Marcos-Matás (Universidad de Murcia)
  2. Narciso Arcas-Lario (Universidad Politécnica de Cartagena)
  3. Miguel Hernández-Espallardo (Universidad de Murcia)

Topic Area

Topic #7 Governance and Organisational Design


OS-7C » Agricultural Cooperatives No.4 (09:00 - Friday, 27th May, Barceló Sala 4)

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