Analyzing Member Satisfaction in a Brazilian Credit Union


TOPIC 9 - Micro This paper can be classified in the general topic of strategy and it focuses on the meso level of a cooperative system. The article discusses the importance of investigating customer satisfaction for business... [ view full abstract ]


  1. Tomas Martins (Universidade Federal do Paraná)
  2. Aline Alessandra Souza (Pontifical Catholic University of Paraná)
  3. Rodrigo De Oliveira Toraete (Pontifical Catholic University of Paraná)
  4. Renata Moreno (Universidade Federal do Paraná)

Topic Area

Topic #9 Strategies: niche markets, growth, differentiation, internationalisation, short s


OS-3C » Strategies No.1 (16:15 - Wednesday, 25th May, Barceló Sala 3)

Presentation Files

The presenter has not uploaded any presentation files.