How To Use Podcasting To Protect The Ocean

Online communication technologies are making it easier to communicate messages to thousands, and potentially millions of people around the world in one attempt. Brands are using this technology successfully to grow their... [ view full abstract ]

Online communication technologies are making it easier to communicate messages to thousands, and potentially millions of people around the world in one attempt. Brands are using this technology successfully to grow their businesses by selling their products and services over numerous online platforms. Marine science and conservation messaging can also benefit from the use of online platforms. Twitter, Facebook, Instagram, and Youtube are used to spread "ocean-positive" messages to millions of followers; however, the podcasting platform is underused. Using podcasts as an outreach tool, marine science and conservation organizations can build a segmented audience that is interested in listening to the intricacies of the marine conservation field. Using The Speak Up for Blue podcast as an example, we aim to show how a podcast in this field can build a loyal audience that is searching for marine science and conservation information as well as actions they could take to live for a better ocean.