Conservation communication: building effective and productive relationships with science communicators and the media

The importance of science communication has been known for decades, but communication needs to be effective to be successful. Some scientists don’t have the time, skill or inclination to be “science communicators” as... [ view full abstract ]

The importance of science communication has been known for decades, but communication needs to be effective to be successful. Some scientists don’t have the time, skill or inclination to be “science communicators” as well. This workshop will ask the professional “intermediaries” –journalists or professional science-communicators – what their role entails, and how scientists can work with them to spread the right messages in the right place, to achieve marine conservation goals.

Science communication professionals, journalists, editors, and communication-savvy scientists will speak on the importance of understanding and selecting the right outlet for your marine conservation message. Long-form, short-form, interviews, podcasts, narrative and illustrative storytelling – what works, where does it work, and why?

 The workshop will also address framing a message, building relationships with media and publications, and give tips for working with the media (antagonistic and friendly).

 The workshop will end with a question-and-answer session.