Spread the Word: A Replication and Theoretical Extension of a Word-of-Mouth model of consumer behavior with regard to the context of HIV prevention campaigns


Background: Although new infection rates for HIV have decreased over the last few decades, the HIV epidemic still has a high level of global relevance, especially among men who have sex with men (MSM). At the same time,... [ view full abstract ]


  1. Tim Brand (Zurich University of Applied Sciences)
  2. Florian Liberatore (Zurich University of Applied Sciences)
  3. Eva Hollenstein (Zurich University of Applied Sciences)
  4. Alfred Angerer (Zurich University of Applied Sciences)

Topic Area

Topics: Topic #1


I108 » I108 - International Efforts for Health & Risk Management (13:30 - Wednesday, 13th April, PolyU_Y503)



Presentation Files

The presenter has not uploaded any presentation files.