A Place to Live -A Typology of Stakeholder Co-creation Activities

Stakeholder co-creation is of key strategic importance and a topical issue within both place marketing and public governance. However, co-creation is a wide concept and there is a need to further the understanding of the roles... [ view full abstract ]

Stakeholder co-creation is of key strategic importance and a topical issue within both place marketing and public governance. However, co-creation is a wide concept and there is a need to further the understanding of the roles of stakeholders and the specific activities in co-creation. Inspired by the place marketing field, the context of this study is the place. Thus, a contribution is made to public governance by a change in focus. Furthermore, a model grounded in empirical work is created which helps us to understand different activities that take place in the co-creation of a place to live. Six important activities in place co-creation are identified: handling, enabling, operating, social networking, supporting and representing.  

Key words: place marketing, public governance, co-creation, stakeholders, grounded theory