Integration Model of Productive Enterprises for Innovation Adoption in Livestock Farming in Argorejo and Argosari Village, Sedayu Sub-District, Bantul District, Special Province of Yogyakarta

Adoption of innovation is a process of mental or behavioral changes in the form of knowledge (cognitive), attitudes (affective), and skills (psychomotor) since one recognizes the innovation until one decides to adopt it after... [ view full abstract ]

Adoption of innovation is a process of mental or behavioral changes in the form of knowledge (cognitive), attitudes (affective), and skills (psychomotor) since one recognizes the innovation until one decides to adopt it after receiving it. Integrated livestock development is a model of integrated resource management by integrating livestock and crop in accordance to the areas developed by community with bio-industry and eco-friendly (zero waste) orientation. The study of "innovation adoption of integrated farming" was a case study in Argorejo and Argosari village, Sedayu sub-district, Bantul District in Yogyakarta. Its aim was to explain the process of innovation adoption of integrated farming to encourage the development of productive enterprises that led to the improvement of the local economy and the development of rural areas. Using descriptive analytical method, the data obtained through interviews and focus group discussions related to the innovation adoption of integrated farming was described to define the aspects of who, what, when, and how in group activities. The results of the study formulated the concept of innovation adoption model in integrated farming to develop the rural areas effectively and efficiently by preparing a development program. The program was based on local wisdom as a reference for the empowerment program which included technological training, institutional strengthening, and mentoring program designed to produce innovation agents to conduct the adoption. The concept arose over the adoption process carried out by members of the group to create business activities that were integrated vertically and horizontally which would in turn increased the revenues of members of the business group.