Identifying change agents for Corporate Sustainability integration

CS change agents play an important role for companies when integrating Corporate Sustainability into their business activities. While change agents can be differentiated by their worldviews, little is known about the... [ view full abstract ]

CS change agents play an important role for companies when integrating Corporate Sustainability into their business activities. While change agents can be differentiated by their worldviews, little is known about the contextual factors influencing their success in supporting CS integration. By presenting and illustrating a framework based on contextual factors of CS integration and change agents´ worldviews, this paper contributes to the understanding of their influence on CS integration. We conclude that CS integration can be characterized by different types of context, with CS change agents holding a worldview profile instead of only one worldview. Consequently, different situations within one organisation require change agents with different worldview profiles. The framework enables the understanding of the individual and group level of CS integration. When discussed with company representatives, the outcomes enable an improvement in the selection of key individuals to support CS integration activities.