Evaluating Barriers to Circular Production Systems

Jennifer Russell

Rochester Institute of Technology

Jennifer Russell is a Ph.D. candidate and graduate research assistant at RIT's Golisano Institute for Sustainability. Her primary research involves innovation in the Circular Economy through market transformation and market access. This includes the identification of barriers and enabling mechanisms that affect a firm's decision to engage in sustainable and circular manufacturing processes. With  10 years of consulting experience in corporate sustainability programming and policy, Jennifer has led sustainability-based corporate and strategic initiatives for The Coca-Cola Company, Unilever, and the American Beverage Association. Jennifer was also part of the project team responsible for the development and implementation of Ontario's Phase 1 & 2 Waste Electrical & Electronic Equipment (WEEE) Program, and Ontario's Municipal Hazardous & Special Wastes (MHSW) Program. Jennifer holds an M.B.A. specializing in strategy from the Rotman School of Management at the University of Toronto. She completed her B.E.S. at the University of Waterloo with a combined major in Environmental Studies and Business. She also holds a Diploma in Environmental Assessment. Jennifer is a current member of the Board of Directors for Furniture Bank Toronto and the Kids Miracle Making Club of Rochester.


Given the finite nature of key resources, concerns about climate change, material scarcity, and market instability, circular economy has been proposed as an essential strategy for decoupling production from negative... [ view full abstract ]


  1. Jennifer Russell (Rochester Institute of Technology)
  2. Nabil Nasr (Rochester Institute of Technology)

Topic Areas

• Sustainable business models , • Circular economy , • Sustainable consumption and production


TS-17 » Business and industry case studies (13:45 - Tuesday, 27th June, Room H)

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