Does this commercial bring harm to children and families? Group discussion
Abstract
[DEMONSTRATION OF 10-SECONDS LONG HARMFUL COMMERCIAL] In December 7 Wargaming, Inc., well-known producer of Internet games, such as World of Tanks, etc. disseminated via Internet channels their harmful and provocative ads.... [ view full abstract ]
[DEMONSTRATION OF 10-SECONDS LONG HARMFUL COMMERCIAL]
In December 7 Wargaming, Inc., well-known producer of Internet games, such as World of Tanks, etc. disseminated via Internet channels their harmful and provocative ads. This ads was broadcasted on official channel of Wargaming until late night of December 9, it was reposted for thousands of times, and discussed among gamers and public. Pool launched on VK was including votes of 26112 people, as to statistics says up to 10% of them might be underage. Discussion on this ads raised at least three main issues:
1. Business, positioning itself as socially responsible and family oriented, harms thousands of people U18, via demonstration of negligent attitude to kids because of game dependent behavior of father (well-known comic actor).
2. Business, in fact leading of public opinion, abused and neglected its customers, presented them as bad parents, abusing and neglecting children because of their game dependence.
3. Big business feels its untouchable and unpunishable status because of corruption and insufficient Law in Belarus.
I would like to hear the opinion of professional audience on this matter. Thank you! [HOLDING 15-MINUTES LONG DISCUSSION WITHIN PROFESSIONAL AUDIENCE ON THE ROLE AND REGULATIONS FOR BUSINESS IN TERMS OF CHILD ABUSE AND NEGLECT PREVENTION]
Authors
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Andrey Makhanko
(INGO Ponimanie/ VSI Supratingumas)
Topic Area
Technology as an instrument for good and bad
Session
Posters » Poster Presentation (00:00 - Monday, 29th August)
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