Tequila, Ethnic Mexicans, and the Codes of Cultural Consumption


In this individual paper presentation, I trace the introduction and evolution of tequila in the American marketplace as a means of exploring the codes of cultural consumption employed by ethnic Mexicans living in the United... [ view full abstract ]


  1. Sarita Gaytan (University of Utah)

Topic Areas

Cultural Studies , History , Social Science--Quantitative , Transnational , Chicano/a -- Mexican


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