Latina/o™: Performing the Authentic in Cardenas Markets


In this paper, I will consider how the supermarket’s physical landscape engages in performing certain notion of Latina/o or Mexican consumer authenticity. In keeping with the theme of “Deliberating Latina/o Studies,” I... [ view full abstract ]


  1. Christofer Rodelo (Harvard University)

Topic Areas

Cultural Studies , Latinidades , Performance Studies , Social Science--Quantitative , Chicano/a -- Mexican


CUL-3 » Consuming Latinidad: Latina/o Culinary and Popular Culture (10:15am - Thursday, 7th July, Leishman Boardroom)

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