Aesthetics and the Marketing of Latinidad: Zoe Saldaña and L'Oreal's True Match Marketing Campaign


In this presentation, we analyze a shift in popular culture, mass media, and marketing forces in portraying Latinas/os as a diverse cultural group, rather than as a one-dimensional racial group, as it was done in the past.... [ view full abstract ]


  1. Carmen R. Lugo-Lugo (Washington State University)
  2. Mary Bloodsworth-Lugo (Washington State University)

Topic Areas

Feminist and Women's Studies , Film/Television/Media , Gender Studies , Latinidades , Social Science--Quantitative , Afro-Latino , Dominican , Puerto Rican


CUL-13 » Music, Marketing, Media and the Making of Latinas/os (3:30pm - Friday, 8th July, San Pasqual)

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