Todos quieren…Gasolina…"Party in a Pouch": Examining Targeted Promotion of Liquor, Tobacco, and Other Inferior Goods to Reggaetón's Audiences


Based on field research conducted at reggaetón music concerts across the US (Puerto Rico, Chicago, New York, California), this paper interrogates audience reception and highlights ethnic branding strategies deployed by the... [ view full abstract ]


  1. Michelle Rivera (University of Michigan)

Topic Areas

Cultural Studies , Film/Television/Media , Latinidades , Social Science--Quantitative , Transnational , Cuban , Dominican , Puerto Rican


CUL-13 » Music, Marketing, Media and the Making of Latinas/os (3:30pm - Friday, 8th July, San Pasqual)

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