Recruitment Analytics: An Investigation of Program Awareness & Matriculation

In this study we provide a descriptive and predictive analysis of analytical program recruitment and awareness. The motivation of this study is that more and more universities are offering analytics programs... [ view full abstract ]

In this study we provide a descriptive and predictive analysis of analytical program recruitment and awareness. The motivation of this study is that more and more universities are offering analytics programs or analytics concentrations. Understanding where students obtain information and how they view programs is important for attraction and recruitment. From the planning perspective, being able to estimate the matriculation rate could provide valuable decision-support for program preparation. In this study, we first investigate the awareness and marketing about Purdue’s M.S. in Business Analytics and Information Management (BAIM) program and other analytics programs among different demographic groups and conduct a descriptive analysis to identify what are the key factors that attract student to apply and enroll. Then we analyze the application and matriculation rates over the past two years to develop a predictive model that of whom is most likely to attend is provided an offer.