Effect of Forecast Accuracy on Inventory Optimization Model

Shan Lin

Purdue University

Shan double-majored in Foreign Language and Literature/Library and Information Science at the National Taiwan University. Now she is pursuing an MS in Business Analytics and Information Management (BAIM) from Purdue University. As a market researcher at Taiwan Trend Research, Shan was engaged in conducting surveys for government and business sectors and gained a wide range of research experiences. Later she worked as student data analyst for inventory management, library marketing, and delivery planning projects. Shan aims to achieve for an analytic role within Marketing Analytics, Supply Chain optimization, and prescriptive analysis for complex decision-making.


In this study, we examine the effect of forecast accuracy on the inventory costs incurred by a national retailer using a dynamic inventory optimization model. In the past, the retailer calculated demand forecasts at a... [ view full abstract ]


  1. Surya Gundavarapu (Purdue)
  2. Prasad Gujela (Purdue University)
  3. Shan Lin (Purdue University)
  4. Matthew Lanham (Purdue University)

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SPP-4 » Student Presentations & Posters (14:30 - Friday, 13th April, Haymarket Station B)



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