Big Data Analytics in SCM: West Michigan Companies vs. National Practices

Rachel Travis

Grand Valley State University

Rachel Travis is pursuing a BBA in Supply Chain Management and Marketing at the Seidman College of Business, GVSU.  She will be graduating this Summer and will be starting her career at A.T. Kearney in Fall. Rachel was the recipient of the 2017 Outstanding Supply Chain Management Student and was also the recipient of the 2017 R. Gene Richter National Supply Chain Scholarship.  She is also currently the President of the Seidman Supply Chain Management Association,


Supply chain management is heavily reliant on making decisions that solve problems, improve processes, increase efficiency, and save money. As the importance of a decision increases, it is vital this decision is supported by... [ view full abstract ]


  1. Rachel Travis (Grand Valley State University)
  2. Jaideep Motwani (Grand Valley State University)

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SCM-4 » Supply Chain Management - 4 (14:30 - Friday, 13th April, Grand Central C)



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