Approaches for blog mining and its effectiveness – A Systematic Review

Blogs have become a useful tool to share information, opinion several weblogs have been written by bloggers worldwide. There have been not only personal blogs but also corporate blogs. Blogs provide opportunities to customers... [ view full abstract ]

Blogs have become a useful tool to share information, opinion several weblogs have been written by bloggers worldwide. There have been not only personal blogs but also corporate blogs. Blogs provide opportunities to customers or common persons to freely express their opinions and emotions. Terabytes of data is generated every day in many organizations and organizations need effective data mining techniques to extract hidden predictive information from large volumes of data (Lee & Siau, 2001). Various approaches/techniques including probabilistic models or machine learning techniques, latent semantic analysis and probabilistic latent semantic analysis, statistics, artificial intelligence, decision tree approach, genetic algorithm, and visualization are used to mine the blogosphere. This study present various approaches and their effectiveness. Keyword: Data mining, blog mining, decision tree, web mining.