CONSUMER BEHAVIOR OF OVER-THE-TOP TELEVISION SERVICE SUBSCRIBERS

Authors

  1. C. Christopher Lee (Central Connecticut State University)
  2. Andrew Monsam (Central Connecticut State University)
  3. Pedro Falla (Central Connecticut State University)
  4. Beth Ghiloni-wage (Central Connecticut State University)

Topic Area

Marketing, E-commerce and Social Media: E-commerce

Session

SAT - 2 » Marketing, E-commerce, & Social Media - IV (10:30am - Saturday, 14th April, HAYDN - Temple Floor)