CONSUMER BEHAVIOR OF OVER-THE-TOP TELEVISION SERVICE SUBSCRIBERS
Authors
- C. Christopher Lee (Central Connecticut State University)
- Andrew Monsam (Central Connecticut State University)
- Pedro Falla (Central Connecticut State University)
- Beth Ghiloni-wage (Central Connecticut State University)
Topic Area
Marketing, E-commerce and Social Media: E-commerce
Session
SAT - 2 » Marketing, E-commerce, & Social Media - IV (10:30am - Saturday, 14th April, HAYDN - Temple Floor)