Session: SAT - 2
Marketing, E-commerce, & Social Media - IV

Chair

Krista Hill Cummings, Babson College

Time

10:30am - 12:00pm on Saturday, 14th of April 2018

Venue

HAYDN - Temple Floor

10:30am

SCALE FOR THE ASSESSMENT OF PERCEIVED PRODUCT ATTRIBUTE IMPORTANCE LEVELS

Ahmet Hattat (University of Rhode Island)
10:30am

HOW DO OLDER ADULTS USE INFORMATION AND COMMUNICATION TECHNOLOGIES AS A SOURCE OF INFORMATION: A COMPARATIVE STUDY

Sevilay Senol Celik (Hacettepe University, Faculty of Nursing), Birol Yetim (Hacettepe University, Faculty of Economics and Administrative Sciences, Department of Healthcare Management), Neset Hikmet (University of South Carolina Department of Integrated Information Technology)
10:30am

E=MC²: HOW TO TRANSFORM SOCIAL MEDIA INTO "SOCIAL"? ESTABLISHING AN EXPRESSIVE INDIVIDUALITY IN SOCIAL MEDIA ADVERTISING WITH COLLABORATIVE COMMUNITIES IN THE PUBLISHING INDUSTRY

Kelly Herbst (Wilkes University), Ashley Turner (Wilkes University)
10:30am

CONSUMER BEHAVIOR OF OVER-THE-TOP TELEVISION SERVICE SUBSCRIBERS

C. Christopher Lee (Central Connecticut State University), Andrew Monsam (Central Connecticut State University), Pedro Falla (Central Connecticut State University), Beth Ghiloni-wage (Central Connecticut State University)