E=MC²: HOW TO TRANSFORM SOCIAL MEDIA INTO "SOCIAL"? ESTABLISHING AN EXPRESSIVE INDIVIDUALITY IN SOCIAL MEDIA ADVERTISING WITH COLLABORATIVE COMMUNITIES IN THE PUBLISHING INDUSTRY

Authors

1. Kelly Herbst (Wilkes University)
2. Ashley Turner (Wilkes University)

Topic Areas

Marketing, E-commerce and Social Media: Marketing , Marketing, E-commerce and Social Media: E-commerce , Marketing, E-commerce and Social Media: Social Media

Session

SAT - 2 » Marketing, E-commerce, & Social Media - IV (10:30am - Saturday, 14th April, HAYDN - Temple Floor)