UX interviewing techniques

UX, or User eXperience, uses anthropological research methods to gain insight into how users actually behave, and also how they feel when using a space or service. Such assessment compliments quantitative data gathering (such... [ view full abstract ]

UX, or User eXperience, uses anthropological research methods to gain insight into how users actually behave, and also how they feel when using a space or service. Such assessment compliments quantitative data gathering (such as visitor numbers or surveys) and qualitative data gathering (such as focus groups). It can provide a deeper understanding of issues such as what they value and what irritates them.

Quantitative data can answer “How often do you use it?” Qualitative data can answer “Why do you use it?” UX can answer “How does using it make you feel?”

This workshop will introduce participants to three UX techniques that can be used as interview prompts: photo tours; cognitive mapping; and love/break-up letters. Participants will learn how to undertake these techniques, how to use them in an interview, and how to analyse the results.