Tell Me What You Wish: The Effect of Pre-Configurations Based on Preference Articulation

Abstract

Mass customization is ubiquitous and various industries offer customizable products to their consumers. However, consumers often fail to customize products that they identify with and that meet their idiosyncratic preferences... [ view full abstract ]

Authors

  1. Daniel Boller (University of St. Gallen)
  2. Tobias Schlager (University of St. Gallen)
  3. Nikolaus Franke (Vienna University of Economics and Business)
  4. Andreas Herrmann (University of St. Gallen)

Topic Area

Toolkits and Problem Solving

Session

WMTr1A » Toolkits & Problem Solving (Papers) (10:00 - Wednesday, 3rd August, Room 111, Aldrich Hall)

Paper

Abstract_OUI_Conference_2016.pdf