An Indirect Effect of Founder-manager Type on Firm's Product Novelty: The Case of Japanese Fishing Tackle Industry


Many firm founders and managers are using firm’s own product, in software, network service, and consumer product industries. This is known as “dogfooding.” In academic world, the user entrepreneur is a related construct.... [ view full abstract ]


  1. Xin Yu (College of Business Administration, Ritsumeikan University)
  2. Florian Kohlbacher (Xi’an Jiaotong-Liverpool University)
  3. Susumu Ogawa (Kobe University)

Topic Area

User Innovation and Diffusion


MMTr2 » User Innovation & Diffusion (Papers & Posters) (11:00 - Monday, 1st August, Room 112, Aldrich Hall)



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