The Role of Bloggers in Business Ecosystems - Investigation of Open and User Innovation Processes in the Fashion Industry


This paper analyses a phenomenon of blogging in the fashion industry and it related magnitudes for the firms to innovative, market and diffuse new products and designs and respond rapidly to fast-moving trends. More... [ view full abstract ]


  1. Monika Hauck (WHU - Otto Beisheim School of Management)
  2. Christoph Hienerth (WHU - Otto Beisheim School of Management)
  3. Sebastian Scheffels (WHU - Otto Beisheim School of Management)

Topic Area

Communities: User Innovation and Open Source


TATr2B » Communities: User Innovation & Open Source (Papers & Posters) (15:45 - Tuesday, 2nd August, Room 112, Aldrich Hall)



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