Cognition, emotion and perceived values in crowdfunding decision making

Abstract

Current research on crowdfunding treats different crowdfunding forms as identical, and focuses on finding generic success factors in crowdfunding. We argue that funding decisions are contingent on the vastly different types of... [ view full abstract ]

Authors

  1. Krystallia Moysidou (University of Hamburg)
  2. Sebastian Spaeth (University of Hamburg)

Topic Area

Crowdfunding

Session

MATr1B » Crowdfunding (Papers & Posters) (15:45 - Monday, 1st August, Room 111, Aldrich Hall)

Paper

OUI-52.pdf

Presentation Files

Presentation_Values.pptx