The hidden moderator – Exploring the roles of tuo'er in intra-firm R&D online communities


Tuo’er in a market place are those who are hired by a seller and attempt to push the sales by exaggerating the advantages of a product in a direct and persistent approach. More recently, it is to our observation that some... [ view full abstract ]


  1. Jason Li-Ying (Technical University of Denmark)
  2. Zhinan Zhang (Shanghai Jiaotong University)
  3. Qing Long (Hunan Land Enterprise Consulting Company)

Topic Area

Communities: User Innovation and Open Source


TATr1A » Communities: User Innovation & Open Source (Papers) (14:00 - Tuesday, 2nd August, Room 111, Aldrich Hall)