Sorry, your creation is rejected…: How should platforms and brands manage loser co-creators to crowdsourcing contests?

Abstract

85% of the 2014 world’s most valuable brands have used crowdsourcing users in the last ten years to inno¬vate and market their products (eYeka, 2015). The deployment of interactive online innovation communities... [ view full abstract ]

Authors

  1. Cyrielle Vellera (Toulouse University)
  2. Elodie Jouny-Rivier (ESSCA School of Management)

Topic Area

Contests, Crowdsourcing and Open Innovation

Session

MATr2A » Contests, Crowdsourcing & Open Innovation (Papers & Posters) (14:00 - Monday, 1st August, Room 112, Aldrich Hall)

Paper

Jouny-Rivier_and_Vellera_2016_Abstract-_OUI_Conference_Poster_Session.pdf

Presentation Files

The presenter has requested not to share their files.