MAKE IT CR3ATIVE – The effect of product creativity on crowdfunding performance

Abstract

MAKE IT CR3ATIVE – The effect of product creativity on crowdfunding performance Christian V. Baccarella, Friedrich-Alexander University Erlangen-Nürnberg & Martin Meinel Friedrich-Alexander University Erlangen-Nürnberg &... [ view full abstract ]

Authors

  1. Christian Baccarella (Friedrich-Alexander University of Erlangen-Nürnberg)
  2. Martin Meinel (Friedrich-Alexander University of Erlangen-Nürnberg)
  3. Timm Trefzger (Friedrich-Alexander University of Erlangen-Nürnberg)
  4. Kai-Ingo Voigt (Friedrich-Alexander University of Erlangen-Nürnberg)

Topic Area

Crowdfunding

Session

MATr1B » Crowdfunding (Papers & Posters) (15:45 - Monday, 1st August, Room 111, Aldrich Hall)

Paper

MAKE_IT_CR3ATIVE.pdf