Smart Products for Adaptive Customization in the Usage Stage

Abstract

The objective of this research project is to test consumers' acceptance of a novel concept to achieve customized and user-specific products. Contrarily to the existing concept of utilizing user toolkits during the point of... [ view full abstract ]

Authors

  1. Ning Wang (RWTH Aachen University)
  2. Frank T. Piller (RWTH Aachen University)

Topic Area

Toolkits and Problem Solving

Session

WMTr1B » Toolkits & Problem Solving (Papers & Posters) (11:00 - Wednesday, 3rd August, Room 111, Aldrich Hall)

Paper

Poster_Smart_Product_for_Adaptive_Customization_Ning_Wang_Frank_Piller.pdf