External search for exploration of future discontinuities and trends as a driver for innovation: a co-citation and content analysis


Abstract To stay ahead of the competition, firms need to constantly adapt to the changing environment by identifying new opportunities and product innovations. The search for future discontinuities and trends using external... [ view full abstract ]


  1. Sara Heuschneider (Hamburg University of Technology)
  2. Cornelius Herstatt (Hamburg University of Technology)

Topic Area

Contests, Crowdsourcing and Open Innovation


MATr2B » Contests, Crowdsourcing & Open Innovation (Papers & Posters) (15:45 - Monday, 1st August, Room 112, Aldrich Hall)



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