Experiences and hunter satisfaction: Applying marketing research methods

SUSAN SCHROEDER

University of Minnesota

Research Associate, Minnesota Cooperative Fish and Wildlife Research Unit in the Department of Fisheries, Wildlife, and Conservation Biology at the University of Minnesota. Ph.D. in Natural Resources Science and Management from the University of Minnesota. M.S. in Natural Resource Policy and Human Dimensions in Natural Resource Management from Utah State University.

Abstract

Substantial research has examined experience preferences and multiple satisfactions associated with hunting. Marketing researchers have employed revised importance-performance (IPA), importance-grid (IGA), and... [ view full abstract ]

Authors

  1. SUSAN SCHROEDER (University of Minnesota)
  2. David Fulton (USGS, University of Minnesota)
  3. Lou Cornicelli (Minnesota Department of Natural Resources)
  4. Jeffrey Lawrence (Minnesota Department of Natural Resources)
  5. Steven Merchant (Minnesota Department of Natural Resources)
  6. Steven Cordts (Minnesota Department of Natural Resources)

Topic Areas

Topics: Wildlife, Tourism, and Recreation , Topics: Hunting and Fishing

Session

T-1A » Hunter and Angler Satisfaction and Motivation (08:00 - Tuesday, 19th September, Assembly Hall A)