The Digital Age: Advertising on Social Media and Its Effectiveness
Shayanna Bonner
Savannah State University
Shayanna Bonner is a senior at Savannah State University focusing in Public Relations and Advertising, and minoring in Marketing. She is actively involved on campus as the Lead English Tutor for Student Support Services, President and Founder of the Savannah State University Chapter of CurlyInCollege and the President of the Public Relations Student Society of America. Shayanna has aspirations to be an Account Planner within the advertising industry, and after graduation, she plans to attend graduate school to obtain her Master's degree in Advertising.
Abstract
The increasing usage of social media in today’s society has led many advertising strategists to rethink how they present a company’s products or services. In this research paper, the author introduces and proposes the... [ view full abstract ]
Authors
- Shayanna Bonner (Savannah State University)
Topic Area
Topics: Undergraduate Student Papers
Session
UP4 » Undergraduate Student Paper 4 (16:30 - Thursday, 23rd February, Kiawah)
Paper
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