The Digital Age: Advertising on Social Media and Its Effectiveness

Shayanna Bonner

Savannah State University

Shayanna Bonner is a senior at Savannah State University focusing in Public Relations and Advertising, and minoring in Marketing. She is actively involved on campus as the Lead English Tutor for Student Support Services, President and Founder of the Savannah State University Chapter of CurlyInCollege and the President of the Public Relations Student Society of America. Shayanna has aspirations to be an Account Planner within the advertising industry, and after graduation, she plans to attend graduate school to obtain her Master's degree in Advertising.

Abstract

The increasing usage of social media in today’s society has led many advertising strategists to rethink how they present a company’s products or services. In this research paper, the author introduces and proposes the... [ view full abstract ]

Authors

Shayanna Bonner (Savannah State University)

Topic Area

Topics: Undergraduate Student Papers

Session

UP4 » Undergraduate Student Paper 4 (16:30 - Thursday, 23rd February, Kiawah)

Paper

Bonner__Shayanna.pdf