Electronic Word of Mouth in Social Media: Effects on Businesses

Troy Jones

Savannah State University

My name is Troy Jones Jr., and I am a senior Marketing student at Savannah State University. Upon completion of college, I aspire to be a Marketing Communication Specialist for a Fortune 500 company. At the moment I am a Business Office Associate at CarMax where I get to passionately work towards becoming a manager at such a young age. Outside of my professional life, on my free time I find relaxation in playing video games, and also finding out about new technology  that is swiftly changing the world.

Abstract

Social media sites such as Facebook, Twitter, Instagram, YouTube, etc., have become prevalent over the last 5 years, the typical face-to-face meaning of word of mouth, is starting to switch to an electronic word of mouth... [ view full abstract ]

Authors

Troy Jones (Savannah State University)

Topic Area

Topics: Undergraduate Student Posters

Session

UP2 » Undergraduate Student Paper 2 (13:30 - Thursday, 23rd February, Kiawah)

Paper

Troy_Jones.pdf

Presentation Files

Electronic_WOM_Troy_Jones.pptx