Small Business Meets the World of Social Media

This paper will discuss how small business can value from the use of social media. Over the last five to ten years’ social media has been used to be one of the cheapest and most effective ways to advertise and promote small... [ view full abstract ]

This paper will discuss how small business can value from the use of social media. Over the last five to ten years’ social media has been used to be one of the cheapest and most effective ways to advertise and promote small businesses. During the planning stages of a small business, when decided on how they business will be promoted and advertised social media is one of the first outlets to be discusses. Social Media has the ability to connect a small business with not only existing customers but a group of potential new customers. Business can also use social media to develop business to business communication and relationships. Social media gives one the ability to connect with those locally and globally. Social media can also be used as a tool of research for not only the consumers but for businesses as well. There are so many different platform/ social media sites out there that there is not but potential for a small business to grow and expand. Since social media is not tangible many wonder who will they see their growth. Well, there are many social media tools that help small business be able to track and give useful data about their social media sites to help the company become more dynamic which just helps the brand grown and expand. With all of the different social media sites, there are plenty of opportunities to become creative with how your businesses brand it advertised. Social media can give small business the opportunity to have as many connections as large cooperation’s.

Key words: social media, social media tools, social media outlets, business to business, business to consumer, customers,