Advertising under the Umbrella of Perception: Stereotypical Advertising

This research study is designed to describe the foundation, the reasoning, and the psychology behind the usage of stereotyping within the advertising industry. Throughout this research paper, the various forms of stereotyping... [ view full abstract ]

This research study is designed to describe the foundation, the reasoning, and the psychology behind the usage of stereotyping within the advertising industry. Throughout this research paper, the various forms of stereotyping is dissected and analyzed with respect to seeking understanding of why this method is being used to target certain groups of people of different demographics. Individuals from different countries may have a significant number of similar products however, according to their cultural differences, the methods of advertising may differ depending on race/ethnicity, social status, gender, and even age. This research will also explore the different trends used to target a specific group of people in a particular market. This research paper answers the following questions:

• What psychological appeals do advertising agencies use to pull a certain group of individuals into a market and turns them into buyers?
• What does mean to promote what is not visible rather than what is visible?
• Why is the same product advertised differently to individuals within the same vicinity of each other?
• How does perception become that main driving force of an advertising campaign when a certain product is being advertised to a multicultural community?
• What specific gender, age, racial, and social status techniques do advertising agencies use in their advertising methods?

 Keywords: stereotyping, consumer perception, advertising appeals, individual appeals, psychology, demographic segmentation