Advertising and Gender: How Does One Affect the Other?

Abstract

Advertising usually seeks to appeal to a certain demographic. Often times that demographic is a particular gender. According to what society teaches, there is a certain way in which young boys and men are supposed to behave;... [ view full abstract ]

Authors

Amber Felton (Savannah State University)

Topic Area

Topics: Undergraduate Student Papers

Session

UP2 » Undergraduate Student Paper 2 (13:30 - Thursday, 23rd February, Kiawah)

Paper

Amber_Felton.pdf

Presentation Files

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