Advertising on Social Networking Sites: Does Social Media Affect Consumer Decision Making?

Abstract

In today’s society, the use of social networking is important to most individuals; especially to the younger generation. Social networking now is not only used for personal use, but now has become a key factor for... [ view full abstract ]

Authors

Tyler Dawson (Savannah State University)

Topic Area

Topics: Undergraduate Student Papers

Session

UP6 » Undergraduate Student Paper 6 (10:15 - Friday, 24th February, Kiawah)

Paper

Tyler_Dawson.pdf

Presentation Files

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