STRATEGY VERSUS STRUCTURE: A CREATIVE ENTREPRENEURIAL PERSPECTIVE

ABSTRACTAs strategy began to influence scholarly research, Chandler argued; strategy precedes structure (Chandler, 1962). Changes in strategy required changes in business structure (witness the multidivisional firm of the... [ view full abstract ]

ABSTRACT
As strategy began to influence scholarly research, Chandler argued; strategy precedes structure (Chandler, 1962). Changes in strategy required changes in business structure (witness the multidivisional firm of the 1960s). Certainly this sequence was supported by others across time (Ansoff, 1965; Amburgey & Dacin, 1994; Galan & Sanchez-Bueno, 2009). However, other scholars have questioned this sequence and have proposed other supported alternatives (Bower, 1970; Hall & Saias, 1980; Fredrickson, 1986). This paper proposes the entrepreneur’s orientation towards structure and strategy can be reveal metaphorically.