Heuristics in Business and Economics
According to Gigerenzer and Gaissmaier (2011), “Heuristics, are efficient cognitive processes, conscious or unconscious, that ignore part of the information”. In this view, heuristics are simple rules of thumb that can be... [ view full abstract ]
Reza Kheirandish (Clayton State University), shabnam Mousavi (Johns Hopkins University)
SS6 » Financial /Heuristics Decision Making (13:30 - Thursday, 23rd February, Cooper)
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