Heuristics in Business and Economics

Abstract

According to Gigerenzer and Gaissmaier (2011), “Heuristics, are efficient cognitive processes, conscious or unconscious, that ignore part of the information”. In this view, heuristics are simple rules of thumb that can be... [ view full abstract ]

Authors

Reza Kheirandish (Clayton State University), shabnam Mousavi (Johns Hopkins University)

Topic Area

Topics: SEINFORMS@SEDSI

Session

SS6 » Financial /Heuristics Decision Making (13:30 - Thursday, 23rd February, Cooper)

Paper

Heuristics_in_Business_and_Economics.pdf

Presentation Files

The presenter has not uploaded any presentation files.