VALUE CREATION THROUGH EFFECTIVE DEMAND-DRIVEN SUPPLY CHAIN MANAGEMENT: EMPIRICAL EVIDENCE FROM LONG-RUN STOCK PERFORMANCE
Demand-driven supply chain management (DDSCM) has become a strategic weapon to create value for firms. However, the existing literature provides limited empirical support on the value creation of effective DDSCM. Building on... [ view full abstract ]
Xun Li (Nicholls State University), Qun Wu (University of Nevada), J Field (Nicholls State University)
Topics: Supply Chain Management, Logistics, POM, & TQM
SC4 » Demand-Driven SCM/LPT heuristic/Pop-Up Supply Chain (08:45 - Friday, 24th February, Ashley)
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