Influence of graph presentation format on user's decision making behavior

Dong-gook Kim

Dalton State College

Dr. Dong-gook “DK” Kim is an associate professor of management at Dalton State College in Dalton, GA. He teaches statistics, quantitative methods, data mining, simulation, optimization and other operations management courses. His research interests include human decision making, data mining, and student learning (pedagogy). He has published articles in Journal of Education for Business, Issues in Information Systems, Journal of Business and Social Science among others. He received a Ph.D. degree in Decision Sciences from Georgia State University in 2008. He became a Certified Analytics Professional (CAP) in spring 2014.  

Chongwoo Park

Augusta University

Dr. ChongWoo Park is an associate professor of Management Information Systems at Augusta University. His teaching interests include database design & systems, systems analysis and design, information systems, business intelligence and systems, enterprise process integration, and computer concepts. His research work has been published in journals including Decision Sciences, Journal of the Association for Information Systems, IEEE Transactions on Engineering Management, Journal of Systems and Software, and Issues in Information Systems. His research interests include IT/IS adoption, IT use in education, IT project management, information seeking behavior, cloud computing, analytics, and behavioral side of security. Prior to his academic career, he worked as an IT consultant in South Korea.


Graphs provide rich pattern information that are generally more understandable than tabular forms. However, individuals can be often misled by distorted graphs (e.g., Pennington and Tuttle 2009), and there are many forms of... [ view full abstract ]


  1. Dong-gook Kim (Dalton State College)
  2. Chongwoo Park (Augusta University)

Topic Area

Topics: Analytics, Business Intelligence, Data Mining, & Statistics


AS2 » Multi-Server Queueing Systems/Data Mining/Graph Presentation (16:30 - Thursday, 23rd February, Wraggborough)



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