WITHER SOFTWARE? ARE SOFTWARE ONLY COMPANIES VIABLE?

Abstract

Regardless of one’s opinion of the “Surface” one should be acknowledge some attributes of the advertising that Microsoft is deploying. For example, these ads are very broadly distributed. Additionally, they have a nearly... [ view full abstract ]

Authors

Patrick Olson (National University), Donna Schaeffer (Marymount University)

Topic Area

Topics: IS, IT, e-Business, & Social Media

Session

IS1 » Assistive Technology/Software Only Companies (16:30 - Thursday, 23rd February, Wando)

Paper

schaefferolson-sedsi17.pdf

Presentation Files

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